Hogan’s values and principles from my father,” Koehler reminisced. “My golf life began with an introduction to Mr. He is also the architect of the SCOR4161 product line, which has garnered numerous media awards and consumer accolades for challenging the design and performance of conventional wedges and set-match short irons.įor Koehler, creating the ‘new’ Ben Hogan Company represents an opportunity to honor the legacy of two of his heroes – his father and Mr. Terry Koehler, President/CEO of EIDOLON Brands, LLC is a lifelong Ben Hogan devotee and former Director of Marketing of the Ben Hogan Company. Hogan’s values and are the ideal team to bring the Ben Hogan name back to its historic leadership position in the equipment industry.” With EIDOLON’s core management team having over 150 years of Ben Hogan Company experience in manufacturing, sales, product development and marketing, there is no question they understand and embrace Mr. “As we became more acquainted with Terry Koehler and EIDOLON Brands, it became clear that this company exhibits the values, spirit and passion that Ben Hogan always represented to the golf community. “Respecting the history and the legacy that Ben Hogan built with the golfing public, we were determined to find just the right group to drive that effort,” added Feldenkreis. “After much deliberation, we are excited to have Eidolon Brands reintroduce the Ben Hogan brand back into the golf equipment sector.” “Since our purchase of the Ben Hogan brands in 2012, we have been contacted by many parties inquiring about the return of this revered brand to the equipment business”, explained Feldemkreis. This re-introduction of Ben Hogan golf clubs coincides with the 60 th anniversary of the introduction of the first Ben Hogan irons in the fall of 1954. Oscar Feldenkreis, president of Perry Ellis International and Terry Koehler, president of Eidolon Brands, LLC have announced that after a seven year absence from the golf equipment marketplace, the Ben Hogan Company will return to the business of club-making in 2015.